Nokia Siemens Networks announced the launch of a Facebook app that
operators can use to allow people to personally manage their fixed and mobile
telecom services.
The new app enables customers to check their balance, browse and buy
special offers and subscribe to services.
Customers can share their experience across their social network and get
rewards for recommending services to friends. The app aims to offer an improved
service by allowing operators to engage with customers where they spend their
time online.
"The beauty of the Facebook app is that it engages with people on their
preferred social networking site," said Rick Centeno, head of business support
systems (BSS) at Nokia Siemens Networks.
"People spend more time on social networks than individual websites.
With this Facebook app, Nokia Siemens Networks helps operators to connect with
people in a familiar setting where they already spend their online time. It
takes self-care to a new level," Centeno added.
"Nokia Siemens Networks is presenting a refreshing end-to-end vision of
how CSPs can better meet their customers' needs through self-care, while also
reducing their costs and becoming more commercially agile," said Teresa Cottam,
research director and founder, Telesperience.
For operators that deliver a superior customer service, Nokia Siemens
Networks' Facebook app can amplify and publicize genuine leadership. People who
share their experiences with friends, and also recommend services, can benefit
from special rates and incentives from operators.
This first social network integration will enrich a wide range of
existing operator processes such as convergent charging, self-care, campaign
management, business analytics and customer experience management to improve
customer experience in a very efficient way. The integration is based on Nokia
Siemens Networks' modular charging engine and integration framework.
The application enhances Nokia Siemens Networks' range of self-care
portals - share@once - that facilitate direct interaction between operators and
customers. The new Facebook app complements a mobile self-care app for
smartphones and a web-based self-care portal that can already provide a simpler
way to manage telecom services.
By Telecomlead.com Team
editor@telecomlead.com
editor@telecomlead.com
